It’s a website owner’s worst nightmare when their site drops in search engine rankings.
It’s going to happen, your SEO will fluctuate.
But there are some measures that you can take to decrease the negative impact, or have SEO work in your favor.
Google has changed the way that it ranks websites. Instead of ranking based on desktop performance, it ranks based on mobile performance.
This means that a website that is not optimized for mobile devices will not receive a good ranking.
How do you check if your website is Mobile-Friendly?
You can take a mobile-friendly test to check how mobile-friendly your website it.
This is something I see so much.
Someone’s website takes forever to load, and I see why as soon as it finishes loading.
There are ads plastered everywhere, there are images left right and center, popups come up all the time, animations loop.
For most people, the stuff I listed above is just unnecessary, overwhelming, and pushy.
How do you increase the loading times?
Simple, keep it simple.
Don’t have an image for every other sentence, only include pop-ups and ads when necessary, and don’t use too many animations.
Too many things and too much media to load at once cause slower loading times, so take some weight off of your website and clean it up a bit.
Too many links…
Having too many links within your website that points to other sites makes Google see you as spammy or purely promotional. Therefore, no good rankings.
Google and other search engines do not count the total links to external sites, they count based on a page-by-page basis.
So as long as you keep the links to external sites below 10 per page at least, links are not your problem.
Too many affiliate links can also be the cause of the problem.
How to check if you are “spammy”?
Just simply look through the pages on your website and count. As long as the links in your pages that go to external sites are below 10, you’re fine with links.
In the words of Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar.”
Any content that is found to be duplicate by search engines, will negatively impact your SEO.
How to check for duplicate content?
You can use the Site Audit Tool from SEMrush to not only find duplicate content but many other possible problems with your website that also hurt your SEO.
When someone searches for something using a search engine, they use keywords.
A keyword is a word that is used to indicate the contents of a document, in this case, indicate the contents of a website.
Adding keywords to your website is how search engines find you, they match the keywords that were typed into the search bar to the keywords that are associated with your website.
The closer your keywords match to the searcher’s keywords, the higher you will be ranked.
How to get good keywords?
You can use Jaaxy to easily find well-performing keywords that you can take advantage of.
Google and other search engines don’t go through every individual page and reads through the entire thing to see if it is “low-quality”, they simply base it off of a couple of factors that might define it as low-quality.
To search engines, a page is low quality if…
- Word count is too low (less than 500 words)
- Many grammatical errors
- Duplicate of something present on the Internet already
- Unoriginal or nonunique content
- The language that is hard to understand
How to fix low-quality pages?
Go back through and check/edit your pages.
Revise some of your content and examine your spelling and grammar.
A site that got hacked or deemed to be hacked will be in serious trouble and SEO will drop through the floor.
Safety online is a serious issue and is taken seriously by each and every search engine.
In a case such as this, your website might be labeled with a tag below the URL saying, “This site may be hacked” or will display a warning upon opening the website.
How to check for malware?
More likely than not, you will receive a message from Google or other search engines that your site is compromised.
If not, you are always able to search your website name or URL to see if it has been flagged as dangerous.
How to remove malware?
Steps that can be taken will be listed in the search console if it is flagged as dangerous. If you are not able to solve the issue, you can upload a back-up of your site and request a manual review.
There you go, there are 7 things that are hurting your SEO.
If you have any further questions about anything listed here, or you just want to talk about this topic, leave a comment below this article and I will do my best to answer.